Privacy Policy

Last updated: August 8, 2026

This Privacy Policy explains how All Roads Trucks (“All Roads Trucks,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit allroadstrucks.com and any All Roads Trucks web page that links to this policy (the “Site”), contact us, or do business with us. Please review this policy carefully to understand our privacy practices.

Information We Collect

Information you provide

We collect information you give us directly, for example when you request a quote, inquire about a vehicle or part, schedule service, apply for financing, subscribe to communications, or otherwise contact us. This may include your name, email address, phone number, mailing address, company name, vehicle or fleet details, and the contents of your messages.

We may also collect information submitted in connection with employment opportunities, including work history, education, qualifications, licenses, certifications, references, and other information relevant to evaluating an application for employment. If a third-party recruiting or application platform is used, that provider may also process application information under its own privacy practices.

Financing and credit applications

If you apply for financing, leasing, credit, or related products through All Roads Trucks, we collect the information necessary to evaluate and process your request. This information may include your name, address, phone number, email address, date of birth, Social Security number, driver’s license information, employment information, income information, business information, and other financial information requested as part of the application process.

We may share financing and credit application information with lenders, financing sources, credit reporting agencies, insurers, affiliates, and service providers involved in evaluating, processing, servicing, or supporting your request, and as otherwise permitted or required by law. Submitting an application does not guarantee financing approval. Any financing offer is subject to credit approval, underwriting requirements, and final agreement terms.

We maintain administrative, technical, and physical safeguards designed to protect this information and comply with applicable privacy and information security requirements related to financing and credit application data. Information collected in connection with financing or credit applications may also be subject to additional notices, disclosures, lending documentation, financing agreements, or privacy materials provided during the financing process by lenders, financing sources, insurers, or other parties involved in evaluating, processing, or servicing your request.

Payments

We do not process or collect payments directly through the Site. If we provide links to third-party payment providers, those providers may collect information directly from you and their privacy practices will govern that information.

Public reviews, testimonials, and comments

If the Site allows users to submit reviews, testimonials, comments, or other public content, any information you choose to include in that content may be visible to other visitors. You should avoid including sensitive personal information in public submissions. We may, but are not required to, remove content at our discretion and subject to applicable law.

Information collected automatically

When you use the Site, we and our providers automatically collect certain information through cookies and similar technologies, including your IP address, device and browser type, pages viewed, referring pages, and how you interact with the Site. For details and to manage your choices, see our Cookie Policy.

Information from third parties

We may receive information about you from third parties, including vehicle manufacturers, lead-generation and listing services, financing partners, analytics providers, advertising partners, and marketing platforms, and may combine that information with information we collect directly.

How We Use Information

We use the information we collect to:

• Respond to your inquiries and provide quotes, sales, parts, and service;
• Process transactions and financing requests you submit;
• Operate, maintain, and improve the Site and our services;
• Send you marketing and informational communications, where permitted and with the ability to opt out;
• Measure Site performance and understand how visitors use the Site;
• Comply with legal obligations and protect our rights, customers, and business.

We collect and use only the personal information that is reasonably necessary and proportionate to provide the products, services, and information you request or that are otherwise compatible with the purposes described in this policy.

Text Messaging (SMS)

If you provide your mobile number and agree to receive text messages, we may send you messages such as sales and service follow-ups, appointment and parts/service updates, and promotional offers. Consent to receive marketing texts is not a condition of purchasing any product or service. Message and data rates may apply, and message frequency varies. You can opt out of marketing text messages at any time by replying STOP to any message or by following the opt-out instructions provided in the message. You can reply HELP for assistance. We will honor opt-out requests as required by law. Carriers are not liable for delayed or undelivered messages. Mobile information, including your mobile phone number and your consent to receive text messages, will not be shared with, or sold to, any third parties or affiliates for their marketing or promotional purposes.

How We Share Information

We do not sell your personal information for money. We may share information:

• Service providers who perform services for us, such as website hosting, analytics, communications, customer relationship management, marketing support, and technology providers. We require these providers to use personal information only to provide services to us and not to sell or further share that information except as permitted by law or our instructions;
• Manufacturers and business partners, including manufacturers, distributors, financing sources, insurance partners, and other business partners, in connection with your requests and business interactions with us;
• Legal and safety purposes, including when required by law, to respond to legal process, or to protect the rights, property, or safety of All Roads Trucks, our customers, or others;
• Business transfers, including in connection with a merger, acquisition, restructuring, financing transaction, or sale of assets.

Cookies & Tracking

We use cookies and similar technologies to operate the Site, analyze usage, and support marketing. You can review the specific cookies in use and manage your preferences at any time through our Cookie Policy and the consent banner.

Your Choices & Rights

You can opt out of marketing emails by using the “unsubscribe” link in those messages. You can manage cookie preferences through the consent banner. Depending on where you live, you may have rights to access, correct, or delete the personal information we hold about you, or to opt out of certain uses. To make a request, contact us using the details below. We will respond as required by applicable law.

Your State Privacy Rights

Depending on your state of residence, comprehensive consumer privacy laws may give you certain rights regarding your personal information, subject to exceptions and verification of your identity. Where those laws apply, you may have the:

• Right to know the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collecting it, and the categories of third parties with whom we share it;
• Right to delete personal information we have collected from you, subject to legal exceptions;
• Right to correct inaccurate personal information;
• Right to data portability, to obtain a copy of the personal information you provided in a portable format;
• Right to opt out of the “sale” or “sharing” of your personal information, of targeted advertising, and of certain profiling, and to limit the use of sensitive personal information;
• Right to appeal a denial of your request, and the right to non-discrimination for exercising any of these rights.

We do not sell your personal information for money. To the extent our use of advertising or analytics cookies constitutes a “sale” or “sharing” under the CCPA or similar state privacy laws, you can opt out through the “Your Privacy Choices” control and by managing preferences in our Cookie Policy. We honor Global Privacy Control (GPC) signals where required.

We do not sell sensitive personal information, such as Social Security, driver’s license, or financial account numbers, and we do not process it except as reasonably necessary to provide the products and services you request or as otherwise permitted by law.

To exercise your rights, contact us using the details in the “Contact Us” section below. We will verify your request before responding within the timeframe required by applicable law. You may use an authorized agent to submit a request on your behalf where permitted by law. If applicable law gives you the right to appeal a denial of your request, you may appeal by contacting us at the same address.

Data Security & Retention

We maintain administrative, technical, and physical safeguards designed to protect personal information, including the information security program we maintain as required by the FTC Safeguards Rule. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, satisfy financing, warranty, accounting, tax, recordkeeping, and dispute-resolution requirements, and protect our business interests. Retention periods vary depending on the nature of the information and applicable legal requirements.

Data Storage and Transfers

All Roads Trucks is located in the United States. Information we collect may be stored, processed, and accessed in the United States. If you access the Site from outside the United States, you understand that your information may be transferred to and processed in the United States, which may have data protection laws different from those in your jurisdiction.

Third-Party Links

The Site may link to third-party websites and services that we do not control, including manufacturer, financing, insurance, social media, and other third-party websites or platforms. This policy does not apply to those sites, and we encourage you to review their privacy policies.

Children’s Privacy

The Site is intended for a general, business audience and is not directed to children. We do not knowingly collect personal information from children under 13. In addition, we do not knowingly sell the personal information of, or use for targeted advertising, any consumer we know or should reasonably know is under 18 years of age.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. The updated policy will be effective when posted unless a different effective date is stated.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us: